Social Media Marketing Statistics That You Need To Know

Social Media is unknown territory to many, but it is actually way more important than you may realize. Many brands don't know the potential exposure that social media will help them gain. Followers and competitors often scout out businesses based on their following, engagement, and posts. “Engagement” (such as likes, shares, etc.) is considered the most important metric for evaluating social media marketing success, with 80% of marketers identifying it as one of the top three metrics. Audience size (61%) and website traffic (56%) round out the top three. (Simply Measured)

Here are 10 statistics that might prove to you just how badly you need a social media presence for your business.

  1. 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. (Pew Research Center)
  2. Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. (Source: Hootsuite)
  3. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). (Mary Meeker’s Internet Trends)
  4. Consumers say that social media plays almost as big a role in purchasing decisions as does television. (Ad Age)
  5. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)
  6. 33% of millennials identify social media as one of their preferred channels for communicating with businesses. (MarketingSherpa)
  7. 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. (Forbes)
  8. 43% of digital marketers say social media is one of their most effective tactics. (TNW News)
  9. Social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email. (TNW News)
  10. The three characteristics of brand social media posting most important to consumers, in order, are 1) the brand shares new content; 2) the content is relevant to the brand; and 3) the brand engages with its followers. (SocialTimes)